Monday, March 06, 2006

We're doing Kyoto Anyway...





The Solar Shop in South Australia had a couple of new advertisements teed up for Australian Free-to-Air television this week.

Unfortunately, at the last minute, the advertisment was rejected by the Commercials Advice regulatory board. The official letter sent to Adrien Ferraretto (the Managing Director) included the following...

"We do not consider these advertisements contain political matter, within the meaning of the Broadcasting Services Act 1992, and therefore political matter authorisation end tags are not required in our view.

However, the opening statement of each ad "Climate change is the greatest threat facing humanity today" is problematic. In order to preserve the accuracy of the advertisements, can you please revisit this statement and consider using alternative wording as description of the issue of climate change."


The opening statement in question is read by Tim Flannery, a prominent scientist here in Australia. Adrien seems to think, however, that the regulatory board may have had more of a problem with another statement made in the commercials...

"Solar Shop - we're doing Kyoto anyway"

Full Story at Sydney Morning Herald...

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